MAC Cosmetics Viva Glam 2017
Since 1994, 100 percent of the proceeds from the purchase of any MAC Viva Glam product has gone to the MAC AIDS Fund. The fund works to bridge the grab between poverty and HIV/AIDS. They work international providing services to those living with the illness. On February 2 Taraji P. Henson and her Empire costar Jussie Smollett will be the latest faces of MAC’s Viva Glam campaign.
Taraji P. Henson launched a small capsule collection #MacTaraji with MAC Cosmetics last year. I was able to review the #MacTaraji collection before it sold out. The collection sold out so fast that Taraji’s own mother couldn’t get her hands on it. I’m sure Mac is hoping for the same success with the 2017 Viva Glam collection.
The two join previous campaign’s famous faces, like Rihanna, Lady Gaga, and Nicki Minaj. Jussie is the first male face of the Viva Campaign. He joins the likes of RuPaul, Boy George, Sir Elton John and Ricky Martin.
In an unprecedented move Mac Cosmetic is used a tube of lipstick to directly confront and raise money and awareness for AIDS at a time when the pandemic dramatically affected the fashion makeup communities, and was greatly stigmatized as a gay disease. 22 years later the lipstick with a mission started by Frank Angelo and Frank Toskan is one of the most sought after annually.
I think this year’s berry-red hue will looks great on everyone! Will you be picking up the lipstick? the lipglass? both?
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uuuhhhhh i need to get this!
I love the colors! I will definitely be on the lookout for it.
It’s so cute.
I am getting both!! Stalking the website so I don’t miss out.
I headed out now to get it.
Oh that color is beautiful!
It should look great on everyone
I need to try this color! Like…I feel the coins rolling out of my purse!
Mine are leaving as I type.
But that color is STUNNING! I need it! *DROPS ALL COINS*
Forever spending money at MAC Viva Glam makes me feel better about it.
Yeah it’s for a great cause
Mac is always a win!!!
Mac lipsticks always win!!!
OH!!! I love that glitter gloss!
I want both
I love pooping lip colors! Cant wait to cry this!
I’m headed out now to get it
Can’t WAIT to try this!
I know it’s gorgeous
Love the colors!
Ooooo That’s pretty! I know I hope I can get my hands on it!
The colors really pop
I have to stalk the MAC site now, because I need that gloss!!!
I know it’s so pretty
I am a MAC Girl, so you know…
They get all my money