Since 1994, 100 percent of the proceeds from the purchase of any MAC Viva Glam product has gone to the MAC AIDS Fund. The fund works to bridge the grab between poverty and HIV/AIDS. They work international providing services to those living with the illness. On February 2 Taraji P. Henson and her Empire costar Jussie Smollett will be the latest faces of MAC’s Viva Glam campaign.
Taraji P. Henson launched a small capsule collection #MacTaraji with MAC Cosmetics last year. I was able to review the #MacTaraji collection before it sold out. The collection sold out so fast that Taraji’s own mother couldn’t get her hands on it. I’m sure Mac is hoping for the same success with the 2017 Viva Glam collection.
The two join previous campaign’s famous faces, like Rihanna, Lady Gaga, and Nicki Minaj. Jussie is the first male face of the Viva Campaign. He joins the likes of RuPaul, Boy George, Sir Elton John and Ricky Martin.
In an unprecedented move Mac Cosmetic is used a tube of lipstick to directly confront and raise money and awareness for AIDS at a time when the pandemic dramatically affected the fashion makeup communities, and was greatly stigmatized as a gay disease. 22 years later the lipstick with a mission started by Frank Angelo and Frank Toskan is one of the most sought after annually.
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