Universal Thread | Target’s Denim Line

February 4, 2018July 29, 2018 by thefatgirloffashion In FASHION & BEAUTY, FASHION & BEAUTY, REVIEWS, Uncategorized 1 Comment

“Whether the rise was too long or the inseam was too short or the pair of jeans they wanted didn’t come in their size — finding the perfect fit for their body type was just too challenging, That’s a problem we wanted to solve.” _Target

Last year, Target aka ‘Tar-zhay’ gave us A New Day which offers trendy styles and athleisure with Joylab. I personally love both labels. So when I heard Target was creating a denim line I was very open for it. So let me introduce you to that line, Universal Thread. Universal Thread is Target’s new women’s lifestyle brand focused on denim and their first private label launch of 2018. Universal Thread wants to be a staple in women’s closet, especially within the plus community. This newly added line is the capper to the other plus friendly line’s carried at Target such Ava & Viv and Who What Wear.

Universal Thread brand includes tops, dresses, accessories, and shoes with prices ranging from $5 to about $40. The new label will service sizes starting at 00 and run through 26W. This is the first time Target has launched a brand with this large of a range. Mark Tritton, Target’s executive vice president and chief merchandising officer, said: “Universal Thread is a denim-centric collection fit for all body types.” Target says jeans are making a comeback as women now look to diversify their wardrobes beyond leggings. I agree with him. I find it refreshing to have an exclusive women’s lifestyle brand offering denim.

In developing Universal Thread, Target said they research with nearly 1,000 women from across the country to better understand their needs when it comes to shopping denim. (I wish they would have reached out to me, lol.) Target heard from nearly all of them was that they dreaded shopping for new jeans. Whether the rise was too long or the inseam was too short or the pair of jeans they wanted didn’t come in their size—finding the perfect fit for their body type was just too challenging. That’s a problem Target wanted to solve.

My thoughts on the Universal Thread: It is great to have another option for denim. I’m wearing a pair of the Universal Thread jean in the Mid-Rise Curvy Skinny style. They in the color indigo and size 18 long. These Mid-Rise Curvy Skinnies are from the straight size line of the brand. In the pair, I’m wearing size 18 is the largest of the “straight size” sizes. These jeans fit very well. They have great stretch. Depending on what shoes I’m wearing I could have gone with a regular and not a long but the long works also. As a petite plus size blogger is great to see Target offering Universal Thread in different height ranges as well as extended sizes. I feel they are excellently made. Even though parts of the jeans are made from recycled plastic bottles they don’t look used or damage at all. I didn’t know I was missing my new favorite jeans from my wardrobe until I tried this on.

This is not a sponsored post and all thoughts are my own.