“Because no two bodies are alike- and that’s a beautiful thing.” _Loft
This Is Us (The show that gives me all the feelings I never knew I had) star Chrissy Metz gave us an early look at Loft’s plus-size collection when she wore a pretty polka-dot dress while promoting the show. Now for the rest of us, the wait is over. Plus sizes are now formally available in at Ann Taylor’s Loft.
Here are some fast facts about Loft’s plus line
♦ Loft plus sizes are available in 7 product categories.
♦ Loft is not charging a fat tax (Prices do not increase for plus size items when the same item is available in smaller sizes).
♦Loft stores will take plus size online purchases returns in-stores (Per website 2/5/2018).
♦Loft’s plus size range is size 16 to size 26 (All items are not available in all sizes).
If you have concerns about fit. Loft has a fit guide you can find here. The fit guide features sections on tops, dresses, skirts, pants, jeans, and jackets & blazers. I first tried the loft plus brand through Gwynnie Bee this past September. I must say the pants I tried were definitely Loft quality. You can read my review here.
“We’re excited about the up-and-coming spring 2018 launch of our Plus assortment, which will continue to expand Loft’s democratic reach,” Muto said. “While we have significant work ahead of us at our value fashion segment, we see meaningful opportunity.” Gary Muto, president and chief executive officer of Ascena brands tells WWD.
Now that the brand plus sizes has launched here are some things I need from Loft to welcome plus-size women such as myself to the brand. Have plus sizes in store! Make it clear on the website which stores carry plus sizes in-store. As a plus size woman I’m aware many brands don’t carry plus sizes in every store but I’m not comfortable supporting lines that have brick and mortar stores but choose to make plus sizes online only. Also, keep the plus size styles the same as the straight size line. We love Loft for the loft ready to wear polished work style so don’t change for women with a larger waistline. I would like to see plus size women of large sizes and varies shapes on your social media. Body positive isn’t just hourglass women that are size 14 or 16. We don’t want the plus line to turn pullover tops, stretch pants and leggings. In looking at the first collection Loft is off to a great start! Here are few pieces I’m loving from the launch.
FIND LOFT’S FULL PLUS SIZE COLLECTION HERE!
DOES THE LOFT’S NEW PLUS SIZE OPTIONS SPEAK TO YOUR ?
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