Eloquii Keeping It’s Brick and Mortar Store Is A Plus Size Victory

eloquii“Fashion for the style driven, fit obsessed customer.” _ Eloquii

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Eloquii due to the success of their pop-up we will be opening a permanent brick and mortar location at Fashion Centre.  The Fashion Centre is located in Pentagon City and is also known as Pentagon City Mall, in Arlington, Virginia.  Eloquii will be keeping their current pop-up store open through the summer while they build out their new space a few doors down.  The permanent location is slated to open formally in early August.

Congrats to the entire Eloquii  team & I wish them much success!

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This pop up shop opened 10 weeks ago and I’m hoping leads to Eloquii opening more stores nationwide.  Chicago for one, lol.  Eloquii pop up store found themselves featured in USATODAY’s article on Why plus-size stores edging into brick-and-mortar matters.  The article spoke on how plus-size consumer is expanding from brands and designers, it’s still lagging behind in one of the most basic areas of retail: The brick-and-mortar store.  The article goes on to quote J.C. Penney’s chief merchant John Tighe, “We believe the demand for plus-size fashion will continue to grow,” Tighe says, noting that special size markets “keep our brick-and-mortar stores relevant as plus-size customers prefer to try their clothes on before committing to a purchase.”  In this same article BuzzFeed writer Kaye Toal, a who covers plus-size issues said “Plus-size vendors being only online underlines this social expectation that fat bodies stay hidden,” she says. “With fewer physical spaces that are created for us and celebrate us, where we are welcome and our needs are met, we are being told implicitly that we don’t deserve those spaces at all. This is obviously not true.”

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If you can’t make it to Eloquii‘s Virginia store don’t worry.  Eloquii is a title sponsor for 2017 theCURVYcon and I’m sure they’ll have plenty of items to try one there. 

thecurvycon-2017

eloquiiAt Eloquii 2016 theCURVYcon booth.

 

eloquii thecurvyconWearing Eloquii studio printed tie midi top & skirt in variagated at 2016 theCURVYcon.

 

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Post Update

ps eventCLICK HERE FOR 2017 ULTIMATE BUCKET LIST OF PLUS SIZE EVENTS

 

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FYI:

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