Daya by Zendaya brand isn’t new. First launching in 2013 as a shoe brand it has now expanded it’s reach to include clothing. Zendaya said it’s something she has been working on for a long time. “I’m so excited that we’re finally going to get out there. The process has been such a creative journey for me. … With these pop-up shops, I’m thrilled that I will not only showcase the clothes, but also get the chance to meet my fans in person and see their individual reactions to the clothes. It will be fun to see people touch the clothes and feel and wear the different pieces. So glad it’s all going out to the world.”
Zendaya crossed the country to hit all three of her pop up shops in one day. The pop up shops were held over two days in NYC, Los Angeles and Block 37 in Chicago.
The pop up shop gave me a chance to see the clothes first hand and check out the plus sizing. The Daya line is plus friendly going up to XXL 20-22. I tried on a few pieces and the people who are size 24 maybe 26 can fit some of the pieces in this unisex line.
Daya by Zendaya is fat girl approved!
You can see the full Daya by Zendaya line here.
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