Bridal By ELOQUII

Bridal By Eloquii has launched.  Keep reading for everything known about the newly launched plus-size bridal collection.      

 

Bridal By Eloquii

Bridal By Eloquii
All photos: Eloquii

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In an effort for honesty in reporting, I was at one-time a brand ambassador for Eloquii.  My past affiliations will not affect the information being provided.

 

Affordable Plus-Size Bridal

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The first learned about Bridal By Eloquii in March.  The now plus-size bridal collection is here.  “Bridal by Eloquii is for the modern, fashion-loving, sophisticated bride who isn’t being serviced with accessible options in sizes 14-28. We have curated the ultimate wedding wardrobe at an accessible price, with expert fit and elevated silhouettes,” Yesenia Torres, creative director at Eloquii, said in a statement. “The collection features exquisite dresses and looks for every occasion related to the wedding, from the bridal shower and bachelorette party, to the big day. Every look was thoughtfully designed to suit every bride’s taste, including extravagant statement gowns, stunning slip dresses, chic jumpsuits, decadently soft silk ensembles, and voluminous sleeves for timeless looks.”
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Bridal By Eloquii is giving elevated looks for major moments, from engagement parties, bachelorette celebrations, bridal showers, and rehearsal dinners to the big day.  As well as options for those who want to attend and support.

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The Work Done

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“Getting married is such a milestone in our customers’ lives, and we want to make sure we provide a breadth of styles for all of their wedding moments – from cutting edge fashion to the definitive ‘princess’ dress. There is a tremendous opportunity in bridal apparel and we are well positioned for this category expansion.”
Mariah Chase, CEO at ELOQUII.
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The launch of Eloquii’s bridal collection follows its previous experimentation with the bridal category two years ago. In February 2020, Eloquii partnered with Ella & Oak to host a tour of bridal pop-in shops in Atlanta, New York City, Washington, D.C. and King of Prussia, Pennsylvania. During pop-ins, shoppers could browse products for engagement parties, bachelorette parties, bridal showers and their wedding day.  The decision to debut its bridal collection came after Eloquii conducted focus groups with its customers who expressed interest in wedding styles, the brand said in an email to Retail Dive. Eloquii had also said it noticed an uptick in wedding-related searches in 2021 and spotted customers posting Eloquii outfits on Instagram.
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Bridal By Eloquii Gowns To Separates

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Bridal By Eloquii collection is available in various styles with different color palette consisting of dreamy shades of white and romantic pastels.  Along with a range of luxe fabrics include lace, tulle, satin and sequins. The 50 plus-size fashion-forward styles with a superior fit and a wide range of versatile, stunning silhouettes that cater to every bride’s vision. All under $900, the collection takes a high-end approach without the steep price tag. Statement-making separates start at $49, dresses start at $89, and formal gowns start at $299.  Eloquii bridal runs in sizes 14 and up featuring slip dresses, jumpsuits and gowns, separates, and formal pieces.
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Bridal Party

 

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The first collection live on the Eloquii website. They are also set to later release seasonal bridal collections.  Eloquii is debuting the collection during NYC’s Bridal Fashion Week in October.  And in celebration Eloquii is throwing a party.  Click here to RSVP to the party. They will also be showing new styles from their upcoming Fall/Winter collection.

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