Bridal By ELOQUII launching Summer 2022

In this post, the focus is Bridal by ELOQUII.  The plus-size retailer is entering the bridal category beginning in the Summer of 2022.

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Bridal By Eloquii

a sketch of bridal by eloquii

Sketches by Gustavo Benejam for Eloquii.

 

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Bridal By Eloquii

According to the brand, the demand has been there: “White dress” was one of the top five searches on eloquii.com in 2021. Eloquii has released bridal capsules in the past through collaborations with Stone Fox Bride in 2016 and with Ella & Oak in 2020; it also has a “For the Bride” edit of white pieces that could be worn for nuptials.

Bridal By Eloquii

Plus-size Wedding Wardrobe

Eloquii has stood alone as a high-quality brand consistently offering fashion-forward designs for the plus-size community.  They have now entered the wedding chat.  Plus-size women for years have been treated like second-class citizens when it came to fashion and wedding styles have been even worst.  It’s great to hear Eloquii’s Design Director, Yesenia Torres, say “We created this collection for the modern, sophisticated fashion-loving bride who isn’t being serviced.”

“The goal of our Bridal by Eloquii collection is to provide the ultimate wedding wardrobe of fashion-forward silhouettes that are expertly crafted in design and fit for their special day and everything leading up to it.”

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Bridal By Eloquii

Collection Includes

Bridal by ELOQUII will be launching this summer in sizes 14 through 28.  The collection will include more than 50 pieces for bridal showers, bachelorette parties, and wedding days.

“We know our customers have been coming to ELOQUII for their wedding looks for several years,” says Mariah Chase, CEO of ELOQUII. “They know and trust our amazing fit, fashion-forward designs, quality, expertise in dresses and attention to detail. It became a natural progression for us to officially enter the bridal market.”

 

Collection Price Point

Expected to launch in summer 2022, Eloquii’s bridal line will offer styles ranging from $45 to $900, with dresses starting at $89.
Chase says, “In focus groups with engaged ELOQUII customers they told us that they need an entire wedding wardrobe – looks for everything from engagement photos to bridal showers to the wedding day itself and everything in between. There is a tremendous opportunity in bridal apparel and we are well-positioned for this category expansion.” Customers in the focus groups also shared the sentiment that it was difficult to find chic and statement-making plus-size bridal options.
“Our thoughtfully designed Bridal by Eloquii collection features exquisite dresses and looks to suit every bride’s taste at an accessible price point
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“We created this collection for the modern, sophisticated fashion-loving bride who isn’t being serviced with available options in sizes 14-28. The goal of our Bridal by ELOQUII collection is to provide the ultimate wedding wardrobe of fashion-forward silhouettes that are expertly crafted in design and fit for their special day and everything leading up to it.”

XOQ, Yesenia Torres, Design Director

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