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The must have collaboration of 2017 is the #VBxTarget Collection.  Victoria Beckham is partnering up with Target to bring her high-end luxury style to an affordable shopping cart near you.  The former Spice Girl will be creating a 200+ piece collection inspired by her Victoria, Victoria Beckham line.  The collection will include easy-to-wear dresses, rompers and playful tops, and bottoms for women, and corresponding styles for girls, toddler and baby.  It includes soft pastels, bright colors, spring prints and clean lines she’s known for, with sizing up to 3X with prices ranging from $6 to $70 with most things coming in under $40.  Speaking exclusively to BoF, said Beckham, “I’ve made no secret of the fact that I wanted to put a collection out there for people who either can’t afford designer prices or don’t want to pay designer prices.”

Floral Lace Appliqué Sweat Top | Button Down Top | Pleated Culotte

 Twill Tank Top | Twill Flared Trouser

One Shoulder Dress With Bow And Scallop Trim | Scallop Sleeve Top | Stripe Scalloped Midi Skirt

Satin Photo Floral Top With Ruffle Sleeve | Satin Photo Floral Skirt

Collared Dress

 Tie Waist Romper

Stripe Poplin Gathered Waist Dress

High Neck Scallop Trim Tank Top | Twill Skirt With Scallop Trim Pocket

 Daisy Drop Waist Scallop Trim Dress

Daisy Drop Waist Scallop Trim Dress

Embellished Bug Dress | Satin Embellished Bug Bomber Jacket | Bee Print Button Down Top | Twill Skirt With Scallop Trim Pocket

Drop Waist Scallop Trim Dress

Button Down Top | Gingham Twill Pant

Calla Lily Button Down Top | Satin Calla Lily Wide Leg Pant

Long Sleeve Lace Dress

Drop Waist Scallop Trim Dress

Tie Waist Romper

Twill Tank Top With Asymmetric Scallop Trim | Twill Flared Trouser

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Beckham added she loves the idea of opening the brand up to a wider audience and being able to share my vision with a broader customer base.  The collaboration will not include shoes or handbags however several pieces will be reimagined for kids in sizes NB (new born)-XL; accessories will include scarves for women and other items for children.  This is Beckham first clothing collaboration however she’s collaborated with makeup line Estée Lauder and also has a capsule with Nails, Inc.

“The reality is that retailers need to sign up partners and collaborators in order to bring foot traffic as well as to create a positive halo effect,” Marc Beckman, chief executive of DMA United said. “They’re not doing these collaborations to generate meaningful revenue or growth — at all. It’s to bring customers into the door.”  With that being said for the first time plus-size product from a designer collaboration will be available in-store (while not all Target locations will carry the collection in plus sizes, each item will be available in the full size range on Target.com). Typically, plus sizes are only available online.  Let’s just hope the stores have more than one item and the Target site doesn’t crash like it has in the past.  The collection will be available April 9 through April 30, 2017, or while supplies last, at all Target stores and Target.com, with select pieces available for global shoppers via Victoria Beckham site victoriabeckham.com. 

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FYI:

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