Victoria Beckham for Target #VBxTarget Collection To Include Plus Size In-Store
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The must have collaboration of 2017 is the #VBxTarget Collection.  Victoria Beckham is partnering up with Target to bring her high-end luxury style to an affordable shopping cart near you.  The former Spice Girl will be creating a 200+ piece collection inspired by her Victoria, Victoria Beckham line.  The collection will include easy-to-wear dresses, rompers and playful tops, and bottoms for women, and corresponding styles for girls, toddler and baby.  It includes soft pastels, bright colors, spring prints and clean lines she’s known for, with sizing up to 3X with prices ranging from $6 to $70 with most things coming in under $40.  Speaking exclusively to BoF, said Beckham, “I’ve made no secret of the fact that I wanted to put a collection out there for people who either can’t afford designer prices or don’t want to pay designer prices.”
“The reality is that retailers need to sign up partners and collaborators in order to bring foot traffic as well as to create a positive halo effect,” Marc Beckman, chief executive of DMA United said. “They’re not doing these collaborations to generate meaningful revenue or growth — at all. It’s to bring customers into the door.”  With that being said for the first time plus-size product from a designer collaboration will be available in-store (while not all Target locations will carry the collection in plus sizes, each item will be available in the full size range on Target.com). Typically, plus sizes are only available online.  Let’s just hope the stores have more than one item and the Target site doesn’t crash like it has in the past.  The collection will be available April 9 through April 30, 2017, or while supplies last, at all Target stores and Target.com, with select pieces available for global shoppers via Victoria Beckham site victoriabeckham.com.Â
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I will probably order offline. Better options
Yes all the pieces will be online
This is so exciting! I hope at least one of my local Targets has plus in-store.
That seems to be the issue now. What store?
ooooooh this is interesting. May have to stop by target to check it out.
The line is looking good!
I’m with you & your excitement level- hoping this is going to be a good one with lots of in-store options!!!
Honestly I’m going to order everything I want online because I think it’s going to be more kids focused.
I’m excited for this collection, and I hope that there is actually product at my local Target. No other collabs have been in store in my area.
WOW! You might want to order online then. geeeeeesh
Oh wow this is interesting. Let’s see how plus size inclusive it will be!
I hope they have more than just one or two items.