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I’m so excited to announce my new denim brand @goodamerican!!! This has been such an incredible journey and I feel so blessed to be able to bring this line to women everywhere of ALL shapes and sizes. I can’t wait to show you!! Sign up now to be first to shop goodamerican.com #goodsquad Let's love our curves ladies!!!
Marketing to plus size women has that proven there’s money to be made. With lines like River Island, Who What Wear, and Boutique+ dipping their toes in the plus size market others are surely following suit. Inspired by their belief that everybody deserves to be shown off, Khloé Kardashian and Fashion Executive Emma Grede have started, Good American, a curvy line of premium denim. The line is offering contour waistbands, stitching details and special fabrications that give each pair a precise fit designed to flatter every curve. They are looking to redefine the definition of sexy.
In launching, Good American, their goal is to fit women of all shapes and sizes. The collection for curvy women will officially be available on October 18th.
The brand has it’s own Instagram @goodamerican and hashtag #goodsquad of course. Khloe took the initiative to help women of different shapes and sizes find the perfect pair of jeans.
The clothing line ranges from sizes 0 to 24, and comes in three different silhouettes: Good Legs (skinny), Good Cuts (boyfriend), and Good Waist (high-waisted). Beyond jeans, they’ll also carry bodysuits, T-shirts and sweatshirts.
I’ve been a fan of Khloé for a while but that doesn’t mean I’m going to take it easy on her.
I have a few questions myself about the line. Without having seen actual jeans in person or online outside of a few quick snapchat pics. What’s the fit? With this being a new brand the tailoring is a mystery. What’s the price point (currently unknown)? Lastly, with a name like Good American is the line made in America? As soon as the line goes live I’ll be answering these questions and telling you whether or not Good American is #FatGirlApproved.
The Good American brand will be sold exclusively at Nordstrom online, select Nordstrom stores and goodamerican.com.
Now released: Top 5 Picks From Good American Jean
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