I’ve written about my on and off again relationship with Target before.  More recently in my open letter to the collaboration heavy brand call Dear Target.  In Dear Target I expressed my frustration at the brands continued practice of only having the plus size options in their collabtion available for purchase online.  I said I was only going to purchase from another Target collaboration if the collaboration was with Beyonce.  Well Target responded with this

Dear LaToya, 

So you’re not buying anything for our collaboration with Marimekko.

Marimekko for Target

To that I only had one thing to say to Target.  DUHHHHHHHH!!!!!!

Marimekko and Target have collaborated in a design partnership – Marimekko‘s bold prints and cheerful colors translate Finnish* lifestyle.  Marimekko is a design house celebrated worldwide for its original prints and colors.  Originally founded by Armi Ratia, the line was created to bring cheer and brightness back into peoples lives after World War II.  Founded in 1951, its unconventional designs transformed the tradition of textile printing and clothing in Finland.  The whimsical, mod patterns have been a mainstay in homes and closets for over 50 years.

Marimekko is known for creative use of color and pattern, the bones of the pieces stay true to the Scandinavian values of simplicity and sensibility.


Marimekko for target 1

Marimekkoโ€™s bold prints and cheerful colors are Finnish lifestyle.  Print fans can now have the brand in their home for less.  In the Target collaboration with Marimekko will offer a 200-piece Summer ready collection.  The limited-edition collection features playful, print-centric pieces that span outdoor dรฉcor, furniture, entertaining essentials as well as beach and swimwear and accessories for women and girls. Many of the items to sell for over $50.


Marimekko for target 2

The collection will be available  in almost 1,800 Target stores and online across the U.S. April 17th.  Plus size will be available online only.  Which means the next fat girl hunger games will take place then.  You’ll be able to shop the entire Marimekko collection here.



Lately Iโ€™ve be doing most of my photo posting on snapchat @fatgirl_fashion.  My snapchat friends were the first to know about the free The Perfect Match movie passes.  So to let you know, Iโ€™ll be in ATL in April/May for Beyonceโ€™s Formation tour, NYC in June for theCurvycon and L.A. in August for some fun in the sun.  So be sure to follow me there so you donโ€™t miss any of the action. can be found on Facebook/thefatgirloffashion and Twitter @fatgirl_fashion also.

*Finnish style refers Finland street and lifestyle were Marimekko is from.

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