In this blog post, I’m sharing all things iMPOWER by Prabal Gurung For JCPenney. What is iMPOWER? What’s in the collection? Why does it matter?
iMPOWER by Prabal Gurung For JCPenney
All photos: JCPenney
Who is Prabal Gurung?
First who is Prabal Gurung? He is an award-winning fashion designer Prabal Gurung’s collections focus on inclusivity and empowerment. Widely recognized for bringing awareness to underserved communities, poverty and inequity, not only in his homeland of Nepal, but around the world—Prabal is known for making luxury inclusive. His goal: Celebrating all women through designs that make them feel beautiful.
In addition, Prabal Gurung is also known not only as a masterful designer of colorful, glamorous ready-to-wear, but also for his philanthropy and politics, especially when it comes to matters of inclusion and the empowerment of women.
“To me, beauty is inclusion-every size, every color-that’s the world I live in.”
Inspired by the joy of florals and their relentless beauty, iMPOWER by Prabal Gurung celebrates all women. JCPenney is ready to celebrate spring with an all-new iMPOWER collection. The collection is set to bring dresses full of bold colors, vivid florals, and feminine designs. This dresses are accented with delicate details like intricate lace and shimmering sequins. Revel in the feel of soft cotton and flowing chiffon, perfect for warm spring breezes and sunshine. The brand says there is something for everyone. Whether you prefer short dresses with modern cuts or timeless long printed dresses, you’re sure to find the spring dress of your dreams.
The collection is somewhat inclusive in its sizing with a range of XS to 3X. All 25 dresses and jumpsuits are priced under $100. The collection will able available on March 2 at midnight CST. You can find the spring collection online and in 300 of the retailer’s 660 stores. In other words, I advise you to set your alarm as this collection is be done as a limited-run.
“I am so proud of this collaboration with highly celebrated designer, Prabal Gurung, and our ability to make high-quality fashion accessible to all,” said JCPenney Chief Merchandising Officer Michelle Wlazlo.
Additionally, to celebrate Women’s History Month, JCPenney will donate $10,000 to each campaign talent’s designated charity or cause along with Shikshya Foundation Nepal, the foundation that Prabal closely works with.
Most importantly, the faces of the iMPOWER campaign (below) will all have their charity or cause donated too.
Why does it matter?
First, a good question to ask is why does it matter? We all know many retails have been struggling as of late. Similarly, JCP is no exception. The retailer entered into bankruptcy in 2020. In bid by the brands new owners to turning things around things around JCP has a new slogan “Shopping is back!”
Most importantly, “We’ve always cared deeply about our customers and we have a lot of exciting initiatives underway to make the JCPenney shopping experience even more relevant, accessible and seamless for our customers,” the company said by email. “Our sheer breadth of categories and products provide families the ease of shopping at one destination.” After saying good bye to the Sephora brand JCP is working on their own beauty concept. In addition, the brand is focusing on inclusivity and partnerships with Black founders.
In conclusion, It matters because JCPenny is looking to have this launch kick off spring time shopping spree which includes Easters and Mother’s day. Once launched the full collection can be find here.
Will You Be Shopping The
iMPOWER by Prabal Gurung For JCPenney?