What Happened With Who What Wear For Target?
What happened with Who What Wear (WWW) For Target (WWW)? I have seen an evolution of the brand. Started in 2006 by former Elle Magazine West Coast editor Katherine Power and Elle contributor Hillary Kerr. The business began as a daily fashion eNewsletter and blog, with posts about the latest fashion news. To being known as a fashion and lifestyle e-commerce and social media juggernaut. WWW would then also go on to produces clothing, books, fashion events, and Versed brand skincare products under the parent company Clique Brands (Currently owned by Sonoma Brands Capital).
In February 2016, Who What Wear partnered with department store retailer Target Corporation to launch a clothing and accessory line. I can honestly say I’ve been a day one fan of the collaboration. At the time, I wrote about wearing the new WWW X Target collab to a Super Bowl party.
”Writing to me is a way to get your feelings and ideas out. It is something everybody is capable of.” – Katherine Powers
Who What Wear For Target Goes From Must Have To I’ll Pass
When WWW first collaborated with Target, the line was a must-have for the style-aware budget-friendly fashionistas. Many of the monthly WWW x Target drops were on par with Target’s designer collaborations. The selections had a clear voice. They were also on-trend and stylish. I found myself wanting many of the pieces from each drop.
I had an upcoming conference, so I was preparing for that. Searching for looks over the internet. I stopped and thought to myself, “I haven’t gotten anything from WWW x Target in a while.” I then thought, why haven’t I been checking for my once-loved brand? I was left thinking, “Well, they’re just not the same.”
I’m not sure if the design team has changed. Honestly, after 6 years, I’m sure attrition has happened. I wondered if, with attrition has the new hires were bringing new ideas that didn’t speak to me. I could be wrong. There could be no attrition. Maybe there is no new blood? And there should be.
WWW x Target drops were a way for me, as a plus-size woman, to have access to on-trend fashion style. I believed this even though I had to shop online for my size. Having been riding with the brand since ’16 and I’ve also popped over to the separate Who What Wear collection site. It’s mostly costly, untrendy fashion or staple pieces for that matter. Thinking out loud, “Does the same team that works on the fashion styling for WWW x Target collection work on the separate Who What Wear collections?” With both being blah, I can see it. I would love for them to hire some designers who are far off from the current brand, and as the two fight over design ideas, can meet in the middle. The middle will bring new life back to my once must-have brand. And it was all gone!
Who What Wear For Target Gone!
WWW x Target has ended. The partnership was designed to be long-term, by early 2022, the brand was no longer releasing new collections at Target. The monthly collections are missed. That’s why you’re here. The last of the brand WhoWhatWear can be found on Amazon here.
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