Christopher John Rogers, ALEXIS and RIXO For Target 5 things I wish I knew. Did these collaborations do right by the plus-size community? How could the experience be better?
Spring’s Here — and So Is Target’s New Installment of The Designer Dress Collection
“With this spring collection, we’re celebrating three incredibly talented and diverse designers, all while creating our most size-inclusive collection of original, quality dresses that we know our guests will love.”
All photo: Target
Christopher John Rogers, ALEXIS and RIXO
Target’s Designer Dress Collection is back, just in time for spring! The second installment of Target’s Designer Dress Collection brings together three fresh faces in fashion — Christopher John Rogers, ALEXIS, and RIXO. The trio comes together and delivers more than 70 original and affordable dresses in bold, bright patterns and statement silhouettes.
With that being said of the Christopher John Rogers, ALEXIS, and RIXO For Target there are 5 things I wish I knew before shopping the collection. The first is more behind the scenes with the designers.
For a better experience: After the first garment photos are released I would love to get some design backstory. Being able to see fabric or color selection for the Target designer collection would be very helpful in creating buzz. Content is king!.
I Wish I Knew Sizing & Fit
This must-have collection marks Target’s most size-inclusive limited-edition designer collaboration to date, with sizes ranging from XXS-4X.
However, all sizes are not equal. Just because something is label a 4X doesn’t mean a true 4X can fit it. I’m a true size 16. As a regular Target shopper, I have found that I can fit the largest size in many of a brand’s in-house straight sizes. Like many women, Target has become a go-to destination when looking for new fashions. We can often eyeball a look and get our correct size on the first try.
With this designer collection not so much. In speaking to others who were able to shop the dresses in-store the sizing for many of the dresses was off. It happens that in some looks you may need to size up however in more than a few dresses people had to go up 2 or 3 sizes.
For a better experience: Target should have designers work with Target’s stand brand sizing. If a designer doesn’t want to create garments that work within those sizing parameters. Yes, larger sizes will be disproportionated however we won’t waste time and money order items that were never going to fit us anyway.
Plus-Size In More Location
There is so much data to show the power of the plus-size dollar. I’m sure that Target can use its internal stats to know this is a fact. Every time I create blog content around Target brand items the plus-sizes are the first to go.
There are 5 Targets within 20 minutes of my home and none of them carried the plus-sizes of any of the dresses in-store. Back in 2016, I wrote a Dear Target Letter. And I found myself 5 years later still begging for the same in-store experience at straight-size women. For special collections like these when sizing and fit is in question Target.com just isn’t going to cut it.
For a better experience: Target should STOP carrying xx-small in-store and include at least 1X in-store for these special releases. You can have me believe that xx-smalls are being shopped more than 1X sizes.
Send Samples To Real Influencers
I love a good unboxing like no nobody’s business. I watch the Instastories longingly like where is my box. With that being said. Random unboxings are not helpful.
For a better experience: Target should send samples or influencer’s boxes to people who will talk about the fit, sizing, and quality. This information will help in limiting returns because shoppers will go in with a greater understanding of the products.
In Stock Notifications
The Designer Dress Collection ranged in price from $40-$60. The price point was A1! With that many items sold out super fast online. However, there wasn’t an option for in-stock notification.
For a better experience: Target should offer in-stock notification. Because so many people are online shopping these collections. There will be returns. Offering the option to be notified when a garment is in stock online or within your local area with allow others the chance at purchasing things they originally missed out on.
Where You Able To Score Anything From The Collection?
After reading Christopher John Rogers, ALEXIS and RIXO For Target 5 things I wish I knew are you ready to purchase any remaining pieces from the collection?
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