Now that Brands are at a moment of self-reflection I hope paying Black influencers is seen in that reflection.
Ok but like, hire black influencers doesn’t mean bombard them with gifting campaigns though.
I wish I could pay my rent and maintain my blog with a watch and a bottle of rosé, but alas, I cannot.
— Alicia (@AliciaTenise) June 9, 2020
Gifts Are Nice But Pay Black influencers
Rent is due and they want cash
Yes, hire black influencers. Or should I say hire black influencers for more than gifting campaigns. Black content creators have all the same bills as everyone else. When the rent is due the landlord wants cash.
Bon Appetit’s Sohla El-Waylly isn’t a black woman however, as a content creator of color she has exposed pay issues on a very high level. To work with the Bon Appetit brand is foodie goals. And to find out they are not paying the online talent of color is jaw-dropping. As a fan of the Bon Appetit YouTube channel, I had started to question why there was no Black online talent. Could it be because they were not paying?
Action Without Works Is Dead Pay Black influencers
Put your money where your Instagram posts are if Black Lives really matter to you!