Pay Black Influencers

June 11, 2020June 11, 2020 by thefatgirloffashion In FASHION & BEAUTY, LIFESTYLE, Uncategorized 1 Comment

Now that Brands are at a moment of self-reflection I hope paying Black influencers is seen in that reflection.

Ok but like, hire black influencers doesn’t mean bombard them with gifting campaigns though.

I wish I could pay my rent and maintain my blog with a watch and a bottle of rosé, but alas, I cannot.

— Alicia (@AliciaTenise) June 9, 2020

Black squares on Instagram don’t mean a thing without action behind it. If Brands really believe Black Lives Matter then pay Black Influencers should be the first thing on their to-do-list.

FLOWY OVERSIZED BLOUSE WORE AS A DRESS

Gifts Are Nice But Pay Black influencers

Rent is due and they want cash

Yes, hire black influencers. Or should I say hire black influencers for more than gifting campaigns. Black content creators have all the same bills as everyone else. When the rent is due the landlord wants cash.

Before you hit send on that email saying how big of a fan you are of [ insert name of Black Influencer here] think would I do this for free? You know people talk. We hear about non-Blacks getting paid campaigns while Black Influencers are offered exposure.

Bon Appetit’s Sohla El-Waylly isn’t a black woman however, as a content creator of color she has exposed pay issues on a very high level. To work with the Bon Appetit brand is foodie goals. And to find out they are not paying the online talent of color is jaw-dropping. As a fan of the Bon Appetit YouTube channel, I had started to question why there was no Black online talent. Could it be because they were not paying?