H&M expands inclusivity. The sizing in the United States will see change. Keep reading to learn what they’re doing to achieve this.
H&M Expands Inclusivity
“H&M embraces inclusion as a business imperative. H&M’s evolution and progress on extended sizing reflects our commitment and focuses on challenges faced, progress made and more progress to come,” Donna Dozier Gordon, H&M’s Head of Inclusion and Diversity for Region Americas
H&M U.S. has expanded their extended size assortment, featuring products that go up to 2XL in stores for ladies and men and up to 4XL online for ladies and 3XL for men. Acknowledging the industry-wide challenges that prohibits size inclusive change, H&M U.S. is taking steps to make the brand more inclusive for the plus-size community by having an explicit focus on offering a more comprehensive and diverse assortment of sizes for all body types.
Extended Size Assortment
In addition to their extended size assortment, H&M recently introduced a new denim collection, Curvy Denim, which is sized to focus on fit and shape instead of size and caters towards a curvier body shape by including more room in the hips and thighs and a longer rise.
What do you think about H&M’s new inclusive sizing?
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