Target partners With Gabriella Karefa-Johnson for “Future Collective”

Target partners with Gabriella Karefa-Johnson for “Future Collective”.  This partnership will be bringing the girls spring fashions.  Keep reading for more details on the new partnership.

All photos: Target and Gabriella Karefa-Johnson


Target Partners With

Gabriella Karefa-Johnson



This spring Target is launching its second new in-house fashion brand called “Future Collective”.  The second collection will be with Vogue’s Global Contributing Fashion Editor-at-Large Gabriella Karefa-Johnson.  The fashion transformer announced on Instagram the new partnership with Target.




“I couldn’t think of a better crash course in developing your own aesthetic than working for someone with a very strong idea of what their aesthetic is and using it as a schematic to understand how to build your own thing.”


As we learned with the first Target’s Future Collective it’s a staple brand and is here to stay.  “Future Collective”, is a women’s ready-to-wear brand with a rotating creative director, or “style partner” each quarter that helps co-design the collection.


Gabriella Karefa-Johnson

Karefa-Johnson is a New York-based, Sierra Leone-born, style mauve who is a graduate of Barnard College. Her dress in the History of Art led her to Moda Operandi, WWD, Elle Magazine, Allure Magazine, Teen Vogue, and now Vogue.  Having styled celebrities like Vice President Kamala Harris, Selena Gomez, Paloma Elsesser, Serena Williams, and Amanda Gorman; Karefa-Johnson is the first Black woman to style a Vogue cover.

Karefa-Johnson was named Stylist of the Year at Essence Fashion House.  Along with being named one of Business of Fashion’s Top 500 people shaping the global fashion industry in 2022.



Gabriella Karefa-Johnson X

Target Future Collective



“I never saw anyone who looked like me working in the fashion industry. And in my mind — I think in a lot of people’s minds — fashion is still a predominantly wealthy, white, and thin industry, and I am very committed to existing in it long enough to change [it], or be one of the change agents in rethinking what fashion looks like.”


The collection includes categories across apparel and accessories items.  Most importantly, Karefa-Johnson’s Future Collective collection will feature 120 weird girl-inspired clothing and basics for women, including dresses, matching suits, and pants, plus some accessories in four seasonal updates. The second drop arrives on the 29th of January.  Similarly, to the first collection, it’ll be available at and selected Target stores.  Followed by three more drops, the last of which will be in November. Prices range from $ 17 to $ 70 for each piece, with most items under $ 30, and are available in sizes XXS to 4XL.

Furthermore, each Future Collective collection will be a limited edition and effectively out of print when sold out with Target saying it has no plans to reproduce the individual collections.  In other words, if you see something you like get it now!  The next Target Future Collective collection design partner has yet to be announced.

In conclusion, now that we know that Target partners With Gabriella Karefa-Johnson for “Future Collective” are you getting anything?  Lastly, I’ll be posting which pieces I’ll be getting from on Instastories.  Tweet me at @fatgirl_fashion and tell me which pieces are your favorite. Target partners


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