Dia & Co Acquired 11 Honoré What’s Next? As many fashion brands are downsizing what does this acquisition mean for plus-size fashion?
Dia & Co Acquired 11 Honoré
All photos: My own
In an effort for honesty in reporting, I was at one-time a brand ambassador for both 11 Honoré and Dia & Co. My past affiliations will not affect the information being provided.
Dia & Co.
Dia & Co Acquired 11 Honoré What’s Next?
Dia & Co has been very much hands-on as it relates to celebrating the plus-size community. They were the lead sponsor at the must-attend plus-size event theCurvycon. 11 Honoré has thrown fashion shows at New York Fashion Week. I hope these events will continue.
Last Thoughts On The Merger
Mergers can be a scary time for everyone. When one company takes over other jobs lose loom large. As of yet, there hasn’t been any fallout from the acquirement seen by the public. Mergers can also breathe new life into both brands. Reading between the lines it appears 11 Honoré will be going away as Dia & Co will be bringing it under their brand totally.
Lastly, It is great to see strength in the mission to bring plus-size fashion to people at all price points. As of late, we see brands like Old Navy announcing the scaling back efforts to stock all of its styles in all sizes after its attempt at inclusivity with the less-than-a-year-old #BODEQUALITY program. Gap Inc. CEO Sonia Syngal said that although Old Navy stores will continue to offer the full range of sizes from 0 to 30. However, it will no longer offer all sizes in its stores. This is a return to the brand’s old way of carrying plus-sizes mainly online.