Dia & Co Acquired 11 Honoré What’s Next?

July 1, 2022 by thefatgirloffashion In FASHION & BEAUTY, FASHION & BEAUTY, LIFESTYLE, REVIEWS, Uncategorized Leave a comment

Dia & Co Acquired 11 Honoré What’s Next?  As many fashion brands are downsizing what does this acquisition mean for plus-size fashion?     

 

Dia & Co Acquired 11 Honoré

All photos: My own

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In an effort for honesty in reporting, I was at one-time a brand ambassador for both 11 Honoré and Dia & Co.  My past affiliations will not affect the information being provided.

 

Dia & Co.

Launched in 2015 Dia & Co is an online platform for plus-size customers.  Dia & Co says it’s the leading destination for inclusive fashion, providing style for sizes 10-32.  Co-founded by Nadia Boujarwah and Lydia Gilbert to revolutionize the shopping experience for the plus community.  As a primarily fast-fashion style, subscription-based service Dia & Co has worked for years with CFDA to fund plus-size fashion education programs.

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11 Honoré

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11 Honoré got its start in 2017 with the mission of bringing luxury fashion to the plus-size market. In order to do so 11 Honoré would take on the cost of extending to larger sizes for many of the luxury brands that had not wanted to take on plus sizes.  11 Honoré housed its own line as well as brands Carolina Herrera and Altuzarra.  Along with others like Good American and VINCE.
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Dia & Co Acquired 11 Honoré What’s Next?

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Now that Dia & Co acquired 11 Honoré What’s Next?  What does this mean for the plus-size company?  We are about a month past the announcement and what changes have taken place. 
Currently, the terms of the deal have not been disclosed. 11 Honoré founder Patrick Herning will continue to champion luxury and brand collaborations within the Dia & Co team.  The only immediate change that can be seen by the public is the 11 Honoré’s private collection will be available on Dia & Co. website.  All the other luxury brands will remain housed on the 11 Honoré site “until the experiences are fully integrated at dia.com in the months ahead.  Those brands will then be found next to hundreds of brands including Madewell, Girlfriend Collective, Universal Standard, and Third Love.  

Dia & Co has been very much hands-on as it relates to celebrating the plus-size community.  They were the lead sponsor at the must-attend plus-size event theCurvycon.  11 Honoré has thrown fashion shows at New York Fashion Week.  I hope these events will continue.

Last Thoughts On The Merger

 

Mergers can be a scary time for everyone.  When one company takes over other jobs lose loom large.  As of yet, there hasn’t been any fallout from the acquirement seen by the public.  Mergers can also breathe new life into both brands.  Reading between the lines it appears 11 Honoré will be going away as Dia & Co will be bringing it under their brand totally.

Lastly, It is great to see strength in the mission to bring plus-size fashion to people at all price points.  As of late, we see brands like Old Navy announcing the scaling back efforts to stock all of its styles in all sizes after its attempt at inclusivity with the less-than-a-year-old #BODEQUALITY program.  Gap Inc. CEO Sonia Syngal said that although Old Navy stores will continue to offer the full range of sizes from 0 to 30.  However, it will no longer offer all sizes in its stores.  This is a return to the brand’s old way of carrying plus-sizes mainly online.

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