In this post, the focus is Lizzo’s YITTY | Plus-Size Fabletics. The plus-size megastar is trying her hand at a shapewear line via the Fabletics brand.
Lizzo’s YITTY | Plus-Size Fabletics
Lizzo has been working on a shapewear line called YITTY in partnership with activewear brand Fabletics. Named after the award-winning star’s childhood nickname her auntie gave her. Lizzo said her auntie was a full-figured woman and one of the coolest people ever with bold, beautiful energy. And she wanted that energy in this brand.” YITTY is a sister brand to Fabletics and is housed under the Fabletics Inc. umbrella. Above all, It’s a great look for a plus-size person to be entering the shapewear category.
Lizzo’s YITTY Is Giving
Firstly, YITTY will debut three distinct collection launches: Nearly Naked, Mesh Me, and Major Label — assortments of comfortable, curve-hugging shapewear; functional and fashionable mesh styles; and everyday lifestyle pieces that are “super soft, super bossy, and super YITTY,” respectively. Therefore, aiming to transform the narrative around shapewear by offering more than just tonal and neutral options.
Lizzo is making shapewear available for all body types.
Most importantly, Lizzo says she’s the founder as much as the face of the company. “I have been very involved in the design of every style.” She then adds “I see every fabric, I pick every color, I’ve tried on every piece a ton of times throughout the design and fitting process.”
Yitty comes in sizes 6X to SX, will be available starting April 12 on Yitty.com, Fabletics.com and in shop-in-shops at 76 Fabletics stores.
See a list of all locations here. However, please note that some in-store locations require an appointment.
“It’s not high, it’s not low. It’s not big, it’s not small. It’s just your size.”