Fashion Fair Cosmetics Reenters The Chat At Sephora
Fashion Fair Cosmetics Reenters The Chat At Sephora. Along with a new face for the brand. Keep reading for all the details.
Fashion Fair Cosmetics
The premiere cosmetic store Sephora will be the vehicle for Fashion Fair Cosmetics relaunch. Launched in the ’70s Fashion Fair was the go-to brand for Black women. Honestly, for a time it was one of the only brands that catered to Black women. At it’s height Fashion Fair’s reach expanded to 2,500 department stores, spanning three continents.
Currently, Desirée Rogers and Cheryl Mayberry McKissack maintain majority ownership of the beauty brand. They also own Black Opal, another cosmetics brand that focuses on Black women. The Black Opal brand has recently relaunched itself within Ulta Beauty Stores and ultabeauty.com
Cheryl Mayberry McKissack, left, and Desiree Rogers, are the new chiefs of Fashion Fair Cosmetics, a legacy makeup brand geared toward women of color. (Abel Uribe / Chicago Tribune)
Sephora has been working on getting more Black-Owned Beauty Brands on its shelves. As well as highlighting them. This makes Fashion Fair Cosmetics relaunch a perfect fit for Sephora to be a part of.
Wearing an Adidas X Marimekko midi tank dress. A large thrifted clutch and metal stud tennis shoes from Nordstrom Rack.
Fashion Fair Cosmetics Launch
Fashion Fair Cosmetics Sephora will launch will take place this September on the 9th. By the end of 2021, Sephora will more than double its assortment overall, including achieving the 15% benchmark in prestige haircare.
Are you excited about Fashion Fair’s relaunch?
Most importantly, sign up for this blog’s newsletter here. Follow on Instagram, Facebook, Twitter, Snapchat, YouTube, and TikTok!