Ms. Monopoly is Hasbro’s way of putting women in the lead.
According to Hasbro, Ms. Monopoly is the “first-ever game where women make more than men.” (All Photos: Google)
gender pay gap
The gender pay gap between men and women in the US is still a big problem, and it affects some women more than others. Across all racial and ethnic groups, full-time, year-round women’s median earnings were 80% of men’s median earnings. It appears Hasbro wants to use Ms. Monopoly to address this issue starting with our children.
Jen Boswinkel, senior director of global brand strategy and marketing for Hasbro Gaming, said the game is designed for today’s kids and highlights a subject they may not know about yet.
“With all of the things surrounding female empowerment, it felt right to bring this to Monopoly in a fresh new way,” Boswinkel said. “It’s giving the topic some relevancy to everyone playing it that everybody gets a turn, and this time women get an advantage at the start.”
With Hasbro’s Ms. Monopoly launch the iconic board game gets an update. The new game – which includes several modern updates including ride shares instead of railroads and Wi-Fi instead of water works.
Addressing the gender pay gap comes down to changing the rules of the game.
The talk about the pay gap between the sexes starts before the first roll of the dice. The banker issues $1,900 in Monopoly Money to each female player and $1,500 to each male. And continues every time a player passes GO with women collecting $240 and men $200.
“We made sure that this felt authentic and was a fun game families could play and learn about these things that they love and are a part of their life that they didn’t know were invented by women,” Boswinkel said.
The update also includes investing in real estate properties like the classic game, players invest in inventions and innovations made by women, including chocolate chip cookies, bulletproof vests, solar heating and ladies’ modern shapewear. Other updates to the game include new tokens including a white hat, a watch, a barbell, a glass and a jet plane.
What is Hasbro doing about the gender pay gap with their company?
Boswinkel notes that families can choose to give everyone the same amount if they choose and it’s also possible that a boy wins the game.
I have asked Hasbro (Twitter account) along with the Global Communications Senior Manager at Hasbro (Email) if they have addressed the gender pay gap within Hasbro.
This post will be updated when I receive a response.
If you like this content be sure to share it on your social media platforms! Tell a friend to tell a friend.