This post was done in collaboration with Anthropologie; All opinions are my own.
“We want our customer to be her very best just as she is, at any size. I didn’t like the idea that someone felt like she couldn’t participate. We wanted to be thoughtful about all of the elements, the digital experience, the store experience,”
said Hillary Super of the first new category to launch since she took over in April 2018 as co-president of the Philadelphia-based Anthropologie Group,
Fast forward a year and Anthropologie is launching their plus size offering called “A+nthropologie” also known as “APlus By Anthropologie.” The more plus options the merrier. Anthropologie is joining the likes Loft and J. Crew by adding plus sizes under their brand’s umbrella. With Anthropologie already had an existing customer base that self-identifies as plus Super went on to add that all styles were fit on a size 20W fit model to ensure they look good in the entire range.
5 Things To Know
1) Does Anthropologie offer plus?
Anthropologie launches its plus section on March 15th.
2) What is the size range for Anthropologie plus size line?
Anthropologie‘s plus sizes will range from 16W up to 26W.
3) Will Anthropologie have plus size options be available in-stores?
In addition to being available online at Anthropologie.com, 10 Anthropologie brick-and-mortar stores across the United States and Canada. In the Chicago area, the Skokie store will have plus sizes. Some other stores include New York City (Rockefeller Center), Toronto, Houston, and The Avalon, in Alpharetta, GA.
In stores, the plus line will be presented similar to petites, with about 1,000 square feet per door, and its own “visible footprint, not crammed in the back which is often the case,”
4) Will Anthropologie’s plus section differ from the straight options?
Anthropologie‘s Aplus by Anthropologie will launch with 120 pieces from the retailer’s core spring 2019 line—a mix of in-house labels like Pilcro and Essentials by Anthropologie as well as outside brands including Cloth & Stone and DL1961. The plus line will have the same trends, prints, fabrics and details as the store’s petite and standard size counterparts.
5) What’s Anthropologie’s plus section price point?
The Anthropologie plus option appears not to have a fat tax. The price point matches the prices of the straight size options. With prices starting at $48 on the low end and topping off at $260.
Sign up for the Anthropologie’s ANTHROPERKS for invites to AnthroPerks-only parties & events like the plus size launch parties, birthday discounts, and free shipping on u.s. orders over $150!
Are you here for the Anthropologie plus collection? Is Anthropologie’s plus line needed? Leave in the comments your thoughts?