In 2014 Beyoncé and Sir Philip Green announce the creation of a 50/50 joint venture company, Parkwood TopShop Athletic Ltd. formed to produce a global athletic street-wear brand that was to launch in Fall 2015. The brand was to encompass clothing, footwear and accessories across dance, fitness and sports categories ensuring a dynamic fusion of fashion with the highest levels of technical performance. The global distribution platform being TOPSHOP stores and topshop.com, new partnerships to be explored.
When Beyoncé released the first photos and a video featuring her daughter Blu Ivy of the line I was very excited. A few collections in I’m still waiting on Ivy Park to include plus sizes.
The Ivy in Ivy Park Beyoncé’s comes from her daughter. But the back story behind Ivy Park actually goes deeper than that. Beyoncé said “I remember wanting to stop, but I would push myself to keep going,” the pop star says in the voice-over for the line’s latest promotional video. “It taught me discipline. And I would think about my dreams. I would think about the sacrifices my parents made for me. I would think about my little sister and how I was her hero.”
Because I know Beyoncé personally I called her up and ask her. Ok that’s a lie, lol. What I did do was a little research to see if the line was plus friendly.
All is not all lost to the curvy, plus or fat girl. Brands like Rachel Roy, Marimekko, WhoWhatWear and River Island all have collections available for women sized beyond 10. I’m still a card-carrying member of the BeyHive but I have to be fair when it comes to fashion. Bey do better next time. As a former curvy girl yourself, you know how hard it is to find cute clothes.